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Space Systems/Loral Users Conference 2016

SSL invites you to its 9th Users Conference to be held October 24-26, 2016 at the Crowne Plaza Hotel in Palo Alto, California. Our keynote speaker this year is Rich Horwath. Rich Horwath has been described by Chief Executive Magazine as, "The world’s foremost expert on strategic thinking." He is a New York Times, Wall Street Journal and USA Today bestselling author on strategy. As the CEO of the Strategic Thinking Institute, Rich leads executive teams through the strategy process and has helped more than 50,000 leaders around the world develop their strategic thinking capabilities.

Speaker Rich Horwath

A former Chief Strategy Officer and professor of strategy, Rich Horwath brings both real-world experience and practical expertise to help companies build their strategic capabilities. Rich and his work have appeared on ABC, CBS, CNBC, CNN, NBC and FOX TV. He is recognized in the textbook Strategy in the 21st Century as one of the key contributors in the history of strategic management for his thought leadership in the field of strategic thinking. His four core service areas are strategic thinking, strategy facilitation, strategic coaching and keynote speeches.

Rich is the author of six books, including, Elevate: The Three Disciplines of Advanced Strategic Thinking, which a leader at Intel proclaimed: "If you only read one book on strategy, this has to be that book!" His book, Deep Dive: The Proven Method for Building Strategy, has been described by the Director of Worldwide Operations for McDonalds as "…the most valuable book ever written on strategic thinking." Rising all the way to #1 on's bestseller list, Strategy for You: Building a Bridge to the Life You Want, helps people apply the principles of business strategy to their overall life.

Rich's innovative work in the field of strategic thinking has culminated in the creation of the only full spectrum of strategic thinking resources in the world, serving everyone from new managers to senior executives in the C-Suite. Rich has worked with managers from world-class companies such as Google, FedEx, Intel, State Farm, Lockheed Martin and Dell to name just a few. His monthly e-publication entitled Strategic Thinker is read by thousands of business leaders and academicians around the world. Rich earned an MBA with Distinction from the Kellstadt Graduate School of Business at DePaul University and he has served as a professor of strategy at the Lake Forest Graduate School of Management. He resides in Barrington Hills, IL.


15:00 Conference registration desk open for sign-in at Crowne Plaza Cabana Hotel
18:00 — 22:00 Welcome Reception, Crowne Plaza Cabana Hotel
08:00 — 08:30 Breakfast
08:45 — 09:00 Opening remarks by SSL President, John Celli
09:00 — 10:00 Keynote Speech by Rich Horwath, CEO of Strategic Thinking Institute
10:00 — 10:15 Keynote Q&A
10:15 — 10:30 Break
10:30 — 11:00 Electrical Power System (EPS) 2.0, Anthony Applewhite, Dinstinguished Engineer
11:00 — 12:00 Round Tables:
Operations Automation Tools
1300 Bus Design for Operations
Digital Payload CONOPS
12:00 — 13:30 Lunch
13:30 — 14:15 Fibre Optic Gyro (FOG), Michael Ragsdale, Systems Engineering
14:15 — 15:00 Roll-Out Solar Array (ROSA), Michael Ragsdale, Product Innovation
15:00 — 15:15 Break
15:15 — 16:00 SSL Integrated Satellite and Ground Systems, by Larry Chang, Ground Systems Management
16:00 — 16:45 Helix Current Monitoring, by Nhac Nguyen, SSL TWTA Subcontracts & Jason Robison, Communications Systems
16:45-17:00 1300 Advancement thru New Space, by Matteo Genna, Chief Technology Officer
18:00 Leave for dinner at Hiller Aviation Museum
22:00 Return from Dinner
08:00 — 08:30 Breakfast
08:45 — 09:00 Opening Remarks, by SSL
09:00 — 10:00 SSL On-Orbit Fleet Overview, by SSL Director of Flight Assurance, Rob Lyon
10:00 - 10:20 Bipropellant Purging, by Brandon Woodworth, On-Orbit Programs
10:20 — 10:40 Break
10:40 — 11:40 Procedure Standardization Round Tables:
Bus Operations Procedures
Payload Operations Procedures
11:40 - 11:55 Break
11:55 — 12:00 High Bay Tour Pre-Brief & Closing Remarks
12:00 — 13:30 Deli Lunch
13:30 — 15:30 Factory Tour

Hotel Info

We have secured a number of rooms at a special conference rate of $319.00 per night single or double occupancy. If you would like to reserve a room at this rate please complete the SSL registration information. Do NOT contact the hotel directly to book room reservations. If you try to book directly with the hotel or any other booking agency, you will pay a higher room rate for each night. Please book your room requests on the SSL registration page by September 23, 2016 to guarantee this discounted rate.

Maps & Directions

Map and directions from San Jose Airport to Crowne Plaza Cabaña Hotel.
San Jose (Norman Y Mineta) International Airport to 4290 El Camino Real, Palo Alto, CA

Map and directions from San Francisco Airport to Crowne Plaza Cabaña Hotel.
San Francisco International Airport to 4290 El Camino Real, Palo Alto, CA

Map and directions from Crowne Plaza Cabaña Hotel to Hiller Aviation Museum.
4290 El Camino Real, Palo Alto, CA to 10123 N Wolfe Rd, Cupertino, CA 95014

Contact Us

For questions on conference materials contact David Vandigrifft at

For conference logistics questions contact Debbie Litle at

  • SSL Web site
  • Users Conference Chairman
  • Space Systems/Loral
  • 3825 Fabian Way, MS G-48
  • Palo Alto, CA 94303